Extra Credits
Because Games Matter
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The Warhammer License (Again) - Did Games Workshop's Gamble Work? - Extra Credits

Games Workshop started handing out bits of the Warhammer License like candy - but did it work? We think so! They used the great detail of the Warhammer Universe to distribute risk and create tiers of investment in games with varying quality levels, resulting in a test bed for small studios and a template for working with big ones.